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Luxore

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Binghatti (Kayan Agency – PR Agency)

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Project Scope

Provision and full coordination of elite ushers responsible for end-to-end celebrity handling during a high-profile summer event held in Sahel, Summer 2025.

The Challenge

The event involved a large number of well-known celebrities and required precise flow 
management: 
 

1

Multiple high-profile celebrities attended, including Fifi Abdo, Mohamed Farrag, Ahmed Dawoud, and others.

2

The PR agency managed celebrity invitations, while LUXORÉ was responsible for on- ground celebrity handling and movement.

3

Celebrities needed to be received, escorted, photographed, seated, and escorted out without crowd interference.

4

Mobile signal issues caused difficulties in locating drivers after the event.

5

Large crowds gathered around celebrities, creating potential congestion and disruption.

Problem Solving & Execution

A structured handling system was implemented to ensure full control and comfort:

  1. A multi-stage usher flow was designed:
    • An usher welcomed celebrities upon arrival outside the venue.
    • Celebrities were escorted away from gate congestion.
    • A second usher guided them to designated photo areas.
    • A third usher escorted them to their assigned seating, fully aware of each guest’s position and schedule.
  2. Ushers remained assigned to specific celebrities throughout the event to ensure continuity.
  3. At the event’s conclusion, escorts were pre-arranged to guide celebrities out smoothly.
  4. When drivers could not be reached due to signal issues:
    • Ushers formed a discreet perimeter around the celebrities to prevent crowding.

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The Result

Key Achievements